Key Words: The meat industry will be completely gone in 15 years, Impossible Foods CEO says

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It is, to be sure, the very definition of talking your book.

But the founder and chief executive of meat substitute maker Impossible Foods, Patrick Brown, made a bold claim in an interview with CNBC’s Jim Cramer.

“This is why I think people are increasingly aware plant-based products are going to completely replace the animal-based products in the food world within the next 15 years. That’s our mission. That transformation is inevitable.”

— Impossible Foods CEO Patrick Brown

There is, to be fair, a way to go, even with the growth for companies like Impossible Foods and rival Beyond Meats BYND, -4.28%. According to the annual Power of Meat study, animal-based meat sales in the U.S. were $50 billion in 2019, compared with $760 million for their plant-based rivals.

Impossible Foods on Tuesday signed a deal with Starbucks SBUX, +0.11% to carry its breakfast sandwich at U.S. locations.

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